Data collection & analysis
We work with quantitative, qualitative and mixed methodologies to collect and analyze data and deliver comprehensive Research Insights.
Quantitative
Qualitative
Data collection
We use computer-assisted personal interviewing (CAPI) to conduct face-to face quantitative interviews. The system drastically improves the quality of collected data and reduces the costs associated with data entry and quality control.
The functionalities of CAPI interviews can be summarized as follows:
1. Programming questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions. This feature also allows eliminating data entry errors and cutting costs related to data entry.
2. Filling-in survey questionnaires online, using tablets.
3. Audio recording of interviews (with respondents’ prior consent), which provides opportunity for implementing profound quality checks through comparison of audio recordings with filled-in questionnaires.
4. Generating a relational database and having real time access to database
5. Opportunity to track interviewers in the field, measure the duration of interviews and interviewers’ routing trajectory
The functionalities of CAPI interviews can be summarized as follows:
1. Programming questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions. This feature also allows eliminating data entry errors and cutting costs related to data entry.
2. Filling-in survey questionnaires online, using tablets.
3. Audio recording of interviews (with respondents’ prior consent), which provides opportunity for implementing profound quality checks through comparison of audio recordings with filled-in questionnaires.
4. Generating a relational database and having real time access to database
5. Opportunity to track interviewers in the field, measure the duration of interviews and interviewers’ routing trajectory
We use computer-assisted telephone interviewing (CATI) system to conduct quantitative phone interviews. Our fully equipped call center provides advanced functionalities for collecting large-scale data in a short period of time.
The functionalities of CATI system can be summarized as follows:
1. Random selection of phone numbers and autodialing function. Due to this functions selection bias and time wasted on manual dialing are avoided.
2. Programming the questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions. This feature also allows eliminating data entry errors and cutting costs related to data entry.
3. Audio recording of interviews (with respondents’ prior consent) which provides opportunity for implementing profound quality checks through comparison of audio recordings with filled-in questionnaires
4. Generating a relational database of questionnaires and accessing it in real-time mode
5. Possibility to track interviewers in the field, track the duration of interviews, conduct online follow-up to interview process etc.
The functionalities of CATI system can be summarized as follows:
1. Random selection of phone numbers and autodialing function. Due to this functions selection bias and time wasted on manual dialing are avoided.
2. Programming the questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions. This feature also allows eliminating data entry errors and cutting costs related to data entry.
3. Audio recording of interviews (with respondents’ prior consent) which provides opportunity for implementing profound quality checks through comparison of audio recordings with filled-in questionnaires
4. Generating a relational database of questionnaires and accessing it in real-time mode
5. Possibility to track interviewers in the field, track the duration of interviews, conduct online follow-up to interview process etc.
We use computer-assisted web interviewing (CAWI) for rapid collection of quantitative data. This method is useful when exhausting list of email addresses of the target group is available. The main functionalities of CAWI are:
1. Programming the questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions.
2. Sending notifications via email to remind the respondents to fill-in the questionnaire
3. Generating a relational database of questionnaires and accessing it in real-time mode.
1. Programming the questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions.
2. Sending notifications via email to remind the respondents to fill-in the questionnaire
3. Generating a relational database of questionnaires and accessing it in real-time mode.
Our company uses mystery shopping method for service quality measurement. We implement mystery visits, calls and online purchases to assess service quality in all the mentioned three sales channels.
R-Insights is one of the biggest mystery shopping research service providers in Armenia.
Due to well-established procedures, technical solutions and considerable capacity of trained human resources, our agency delivers large-scale nationwide mystery shopping projects within shortest timeframes.
For all of our mystery shopping projects we carry out data quality checks amounting to 100% of the cases. For this reason, we employ big team of data quality control specialists.
The web-portal designed by R-Insights enables our partners to track deliverables of mystery shoppers’ visits (checklists, audio records, photos, invoices etc.), provide feedback on scoring and request adjustments for each case.
R-Insights is one of the biggest mystery shopping research service providers in Armenia.
Due to well-established procedures, technical solutions and considerable capacity of trained human resources, our agency delivers large-scale nationwide mystery shopping projects within shortest timeframes.
For all of our mystery shopping projects we carry out data quality checks amounting to 100% of the cases. For this reason, we employ big team of data quality control specialists.
The web-portal designed by R-Insights enables our partners to track deliverables of mystery shoppers’ visits (checklists, audio records, photos, invoices etc.), provide feedback on scoring and request adjustments for each case.
R-Insights experts use web-scraping for extracting data from websites. Data allows analyzing customer reviews to find the main advantages and shortcomings of the product, dynamics of customer satisfaction and main topics discussed.
R-Insights conducts hall tests, whenever there is a need to capture the reactions of potential customers to new products, services or concepts. During the test, the effect of the external environment is minimized and a natural environment is created to get the most realistic results and avoid biases.
We use qualitative and quantitative hall tests, which provide a cost-effective way of evaluating products/concepts. Our hall tests have evaluative and comparative functions, where not only the features of a product are evaluated but also features are compared to other options, including the products of competitors.
We use qualitative and quantitative hall tests, which provide a cost-effective way of evaluating products/concepts. Our hall tests have evaluative and comparative functions, where not only the features of a product are evaluated but also features are compared to other options, including the products of competitors.
We conduct focus group discussions (FDG) following all defined international standards.
Our facilities and approaches for implementing focus groups are as follows:
1. We have designed a focus group discussion room equipped according to international standard, particularly
a. A one-way mirror installed in the room allows the clients to observe the ongoing group discussions.
b. Audio and video facilities, which assure high-quality sound and recording.
2. We have designed techniques for prompt recruitment of focus group discussion participants and guarantee that we invite to groups target group representatives, recruited according criteria confirmed with our client companies.
Our facilities and approaches for implementing focus groups are as follows:
1. We have designed a focus group discussion room equipped according to international standard, particularly
a. A one-way mirror installed in the room allows the clients to observe the ongoing group discussions.
b. Audio and video facilities, which assure high-quality sound and recording.
2. We have designed techniques for prompt recruitment of focus group discussion participants and guarantee that we invite to groups target group representatives, recruited according criteria confirmed with our client companies.
Our agency conducts in-depth interviews, which involve direct, one-on-one engagement with individual participants. In-depth interviews enable to dive deep into the topic with the respondents, providing comprehensive and detailed research findings.
Expert and key informant interviews are the best choice when it comes to collecting information about a topic that only a limited number of connected or specialized people have knowledge about. They enable to explore topics that are of high specialization or require detailed observation that is not available to outsiders, including smaller community-related issues and sensitive topics.
We conduct direct and participant observations to uncover the behaviors and attitudes that cannot be revealed through self-reported information. The method of observations enables to study the characteristics of phenomena of interest, verbal and non-verbal behaviors, interactions, physical surroundings, delivery of products, services and guidelines. We conduct structured and unstructured observations wherever observing the subjects and processes in their own environment is vital for assembling full description of processes.
Data analysis
Our agency provides full services in data analytics, using the approaches, methods and techniques of statistics and machine learning including, but not limited to:
- Descriptive analysis
- Correlation and significance testing
- Regression analysis (Multiple, Logistic, Multinomial, Ordinal, Hierarchical, Non-linear, Conditional Logit, Regression Discontinuity)
- Dimension Reduction (Principal Component analysis, Factor Analysis)
- Classification (Logistics Regression, Decision Tree, Random Forest, k-NN, Neural Networks, Support Vector Machine)
- Time-Series Analysis
- Survival Analysis
- Experimental analysis (Propensity Score Matching, Difference-in-difference regression, varieties of ANOVA)
- Clustering analysis (Hierarchical, K-means)
- Association Rules
- Choice modelling (conjoint analysis)
- Model evaluation
- Constant comparison method
- Conversation analysis
- Narrative analysis
- Discourse analysis
- Grounded Theory
- Qualitative comparative analysis
- Case-oriented understanding
- Phenomenological analysis
- Ethnographic analysis
Quantitative
Data collection
We use computer-assisted personal interviewing (CAPI) to conduct face-to face quantitative interviews. The system drastically improves the quality of collected data and reduces the costs associated with data entry and quality control.
The functionalities of CAPI interviews can be summarized as follows:
1. Programming questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions. This feature also allows eliminating data entry errors and cutting costs related to data entry.
2. Filling-in survey questionnaires online, using tablets.
3. Audio recording of interviews (with respondents’ prior consent), which provides opportunity for implementing profound quality checks through comparison of audio recordings with filled-in questionnaires.
4. Generating a relational database and having real time access to database
5. Opportunity to track interviewers in the field, measure the duration of interviews and interviewers’ routing trajectory
The functionalities of CAPI interviews can be summarized as follows:
1. Programming questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions. This feature also allows eliminating data entry errors and cutting costs related to data entry.
2. Filling-in survey questionnaires online, using tablets.
3. Audio recording of interviews (with respondents’ prior consent), which provides opportunity for implementing profound quality checks through comparison of audio recordings with filled-in questionnaires.
4. Generating a relational database and having real time access to database
5. Opportunity to track interviewers in the field, measure the duration of interviews and interviewers’ routing trajectory
We use computer-assisted telephone interviewing (CATI) system to conduct quantitative phone interviews. Our fully equipped call center provides advanced functionalities for collecting large-scale data in a short period of time.
The functionalities of CATI system can be summarized as follows:
1. Random selection of phone numbers and autodialing function. Due to this functions selection bias and time wasted on manual dialing are avoided.
2. Programming the questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions. This feature also allows eliminating data entry errors and cutting costs related to data entry.
3. Audio recording of interviews (with respondents’ prior consent) which provides opportunity for implementing profound quality checks through comparison of audio recordings with filled-in questionnaires
4. Generating a relational database of questionnaires and accessing it in real-time mode
5. Possibility to track interviewers in the field, track the duration of interviews, conduct online follow-up to interview process etc.
The functionalities of CATI system can be summarized as follows:
1. Random selection of phone numbers and autodialing function. Due to this functions selection bias and time wasted on manual dialing are avoided.
2. Programming the questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions. This feature also allows eliminating data entry errors and cutting costs related to data entry.
3. Audio recording of interviews (with respondents’ prior consent) which provides opportunity for implementing profound quality checks through comparison of audio recordings with filled-in questionnaires
4. Generating a relational database of questionnaires and accessing it in real-time mode
5. Possibility to track interviewers in the field, track the duration of interviews, conduct online follow-up to interview process etc.
We use computer-assisted web interviewing (CAWI) for rapid collection of quantitative data. This method is useful when exhausting list of email addresses of the target group is available. The main functionalities of CAWI are:
1. Programming the questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions.
2. Sending notifications via email to remind the respondents to fill-in the questionnaire
3. Generating a relational database of questionnaires and accessing it in real-time mode.
1. Programming the questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions.
2. Sending notifications via email to remind the respondents to fill-in the questionnaire
3. Generating a relational database of questionnaires and accessing it in real-time mode.
Our company uses mystery shopping method for service quality measurement. We implement mystery visits, calls and online purchases to assess service quality in all the mentioned three sales channels.
R-Insights is one of the biggest mystery shopping research service providers in Armenia.
Due to well-established procedures, technical solutions and considerable capacity of trained human resources, our agency delivers large-scale nationwide mystery shopping projects within shortest timeframes.
For all of our mystery shopping projects we carry out data quality checks amounting to 100% of the cases. For this reason, we employ big team of data quality control specialists.
The web-portal designed by R-Insights enables our partners to track deliverables of mystery shoppers’ visits (checklists, audio records, photos, invoices etc.), provide feedback on scoring and request adjustments for each case.
R-Insights is one of the biggest mystery shopping research service providers in Armenia.
Due to well-established procedures, technical solutions and considerable capacity of trained human resources, our agency delivers large-scale nationwide mystery shopping projects within shortest timeframes.
For all of our mystery shopping projects we carry out data quality checks amounting to 100% of the cases. For this reason, we employ big team of data quality control specialists.
The web-portal designed by R-Insights enables our partners to track deliverables of mystery shoppers’ visits (checklists, audio records, photos, invoices etc.), provide feedback on scoring and request adjustments for each case.
R-Insights experts use web-scraping for extracting data from websites. Data allows analyzing customer reviews to find the main advantages and shortcomings of the product, dynamics of customer satisfaction and main topics discussed.
R-Insights conducts hall tests, whenever there is a need to capture the reactions of potential customers to new products, services or concepts. During the test, the effect of the external environment is minimized and a natural environment is created to get the most realistic results and avoid biases.
We use qualitative and quantitative hall tests, which provide a cost-effective way of evaluating products/concepts. Our hall tests have evaluative and comparative functions, where not only the features of a product are evaluated but also features are compared to other options, including the products of competitors.
We use qualitative and quantitative hall tests, which provide a cost-effective way of evaluating products/concepts. Our hall tests have evaluative and comparative functions, where not only the features of a product are evaluated but also features are compared to other options, including the products of competitors.
Data analysis
Our agency provides full services in data analytics, using the approaches, methods and techniques of statistics and machine learning including, but not limited to:
- Descriptive analysis
- Correlation and significance testing
- Regression analysis (Multiple, Logistic, Multinomial, Ordinal, Hierarchical, Non-linear, Conditional Logit, Regression Discontinuity)
- Dimension Reduction (Principal Component analysis, Factor Analysis)
- Classification (Logistics Regression, Decision Tree, Random Forest, k-NN, Neural Networks, Support Vector Machine)
- Time-Series Analysis
- Survival Analysis
- Experimental analysis (Propensity Score Matching, Difference-in-difference regression, varieties of ANOVA)
- Clustering analysis (Hierarchical, K-means)
- Association Rules
- Choice modelling (conjoint analysis)
- Model evaluation
Qualitative
Data collection
We conduct focus group discussions (FDG) following all defined international standards.
Our facilities and approaches for implementing focus groups are as follows:
1. We have designed a focus group discussion room equipped according to international standard, particularly
a. A one-way mirror installed in the room allows the clients to observe the ongoing group discussions.
b. Audio and video facilities, which assure high-quality sound and recording.
2. We have designed techniques for prompt recruitment of focus group discussion participants and guarantee that we invite to groups target group representatives, recruited according criteria confirmed with our client companies.
Our facilities and approaches for implementing focus groups are as follows:
1. We have designed a focus group discussion room equipped according to international standard, particularly
a. A one-way mirror installed in the room allows the clients to observe the ongoing group discussions.
b. Audio and video facilities, which assure high-quality sound and recording.
2. We have designed techniques for prompt recruitment of focus group discussion participants and guarantee that we invite to groups target group representatives, recruited according criteria confirmed with our client companies.
Our agency conducts in-depth interviews, which involve direct, one-on-one engagement with individual participants. In-depth interviews enable to dive deep into the topic with the respondents, providing comprehensive and detailed research findings.
Expert and key informant interviews are the best choice when it comes to collecting information about a topic that only a limited number of connected or specialized people have knowledge about. They enable to explore topics that are of high specialization or require detailed observation that is not available to outsiders, including smaller community-related issues and sensitive topics.
We conduct direct and participant observations to uncover the behaviors and attitudes that cannot be revealed through self-reported information. The method of observations enables to study the characteristics of phenomena of interest, verbal and non-verbal behaviors, interactions, physical surroundings, delivery of products, services and guidelines. We conduct structured and unstructured observations wherever observing the subjects and processes in their own environment is vital for assembling full description of processes.
Data analysis
- Constant comparison method
- Conversation analysis
- Narrative analysis
- Discourse analysis
- Grounded Theory
- Qualitative comparative analysis
- Case-oriented understanding
- Phenomenological analysis
- Ethnographic analysis