Product testing research

How can you be sure that you are developing a successful product?

Product testing is the most effective way of evaluating a product’s potential and future success at every stage of product lifecycle. It allows you to translate the innovations of your company into products that can conquer the market or disrupt it.

R-Insights provides in-person and online product testing solutions through various stages of the product life cycle, including: 

• Early stage product evaluation (blind and branded), to decide investment options.
• Screening alternative formulations for a single new product.
• Identification of needs for improvement.
• Post-launch test to detect gaps.