Usage and Attitude Research

How can you learn about your company’s position among competitors in order to make your marketing strategy more effective?

Usage and attitude (U&A) research equips businesses with a comprehensive and substantial understanding of the market in which they operate. This involves a deep dive into markets measuring brand awareness, generating insights on usage patterns, drivers, habits, attitudes towards brands and perception of image attributes. 

R-Insights produces U&A research solutions that allow you to:

• Estimate category penetration and brand penetration.
• Understand consumption patterns.
• Find gaps in the market and evaluate your brand’s advantages.
• Identify growth opportunities by determining target segments.
• Offer the best products for each segment.